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Breaking into Broadcast: Signal Shift talks to Justin Dawson at IBC 2026
At IBC 2026, we joined Justin Dawson on the All Things TechIE Podcast to talk about Signal Shift, the realities of breaking into broadcast, and why relationships matter so much in this industry.
roseliviawarren
23 hours ago2 min read


The Cost of Norway's Digital Future
By Amalie Hauge The development of Artificial Intelligence (AI) has developed rapidly over the past few years, and has significantly affected the future prospects, particularly for the younger generation. This strong growth of AI causes a lot of people to reconsider what they should study and which career they should pursue. A study done by Tekna shows that the number of applicants for NTNU’s previously prestigious study program, Data Science, has gone from 409 in 2024 to 196
rubystoneham04
4 days ago3 min read


Navigating Media as a Young Professional
By Ashley Haley Breaking into the media and entertainment industry can feel impossible, and the truth is, this industry isn’t what it once was. Coming from someone in their twenties with only about five years of experience, that might seem like quite the claim. But for anyone who’s been around the industry, it’s hard to ignore. AI, fragmentation of content, increasing cyber risks, a global pandemic, writers' strikes. There wasn’t a single moment that defined or signaled this
rubystoneham04
Oct 83 min read


Interview: Rise CEO Sadie Groom on confidence, perseverance, and beating down the doors
By Alexandra Hill After founding her PR company - Bubble - at age 26, Sadie Groom formed Rise Women in Broadcast in 2017 to promote women working in the non-craft part of the broadcast media technology industry. Rise has since grown into a global network, becoming most famous for its annual Mentorship Programme. From uplifting women into leadership roles to launching IBC’s Safe Car Initiative to protect women after-hours, she reveals how Rise has made an impact in M&E, while
rubystoneham04
Oct 74 min read


From growing up in rural Kenya to building high-reliability live broadcast software at Norsk
by Kelvin Kirima One of the questions I get asked about the most is how I got into video streaming and ended up at Norsk. So when my colleague Dom Robinson invited me to contribute to SignalShift, I knew what I wanted my first article to be about. I come from a beautiful rural village in Meru, on the northeast slopes of Mount Kenya, the second-highest mountain in Africa and the namesake of our country, Kenya. Our farm sits a few meters from the Mt.Kenya forest, and here is wh
rubystoneham04
Sep 244 min read


Interning at Appear
By Ruby Stoneham Appear is a live production technology company with headquarters in Oslo, Norway, that works with broadcasters, production companies and network operators worldwide. They produce high capacity, sustainable solutions for content delivery for the most demanding of live productions; delivering content from high-scale events to viewers with ultra – low latency. We spoke to Matthew Williams Neale (Vice President Marketing) and Ronja Svensden (Global Talent Acquisi
rubystoneham04
Sep 183 min read
When AI Internships Get a Glow Up
By Stefan Lederer, Co-CEO & Co-Founder, Bitmovin There’s tons of AI talent here in Europe, but companies are still hiring fewer young people. I see this as a huge mistake because young graduates are massively talented and are also AI fluent in how they work and build software. Also, founders in the AI space are getting younger in the US, but young/student-led startup companies are lacking in Europe. We wanted to do something about this, so set up an AI internship to incubate
rubystoneham04
Sep 114 min read


It's not what you know — one rejection email, 700 linkedin reactions, and the truth about getting hired in 2026:
Amelia Turner If you're young and job-hunting right now, you've probably already worked out the uncomfortable truth: it's not what you know, it's who you know. This is especially true in the creative industries — a notoriously hard sector to break into if you're going in alone and unconnected. So you do what everyone tells you to do. You trust your instincts, reach out to local agencies and employers, chase that bit of experience or the CV line that might finally get you noti
rubystoneham04
Sep 83 min read


Future Tech: Igniting confidence and connection at your first IBC
Alexandra Hill If you’re starting out in media and technology, the labyrinth of halls, stalls, and conference rooms at IBC can be daunting. It’s hard to cherry pick what to attend and who to talk to, which is why IBC Future Tech is an absolute must for getting a foot in the door through networking with global media organisations and industry leaders. “Future Tech creates a dedicated space where students and early-career professionals can meet broadcasters, technology co
rubystoneham04
Sep 73 min read


Welcome!
I’m Ruby, the editor of Signal Shift - a publication run by and made for people under 30 in the media and entertainment industry. We started Signal Shift when we realised that getting your foot in the door seems almost impossible as a young person, and the vicious cycle of ‘not being able to get experience without experience’ seemed bigger and scarier than ever. Signal Shift is a resource for people who want to break through the entry barrier, and to unpack industry knowledge
rubystoneham04
Jul 302 min read


Kickstart Your Career in Broadcast TV and Film
The world of broadcast television and film is both exciting and competitive. With the rise of streaming platforms and digital content, opportunities abound for those looking to break into the industry. Whether you dream of being behind the camera, in the editing suite, or on the screen, there are numerous pathways to explore. This guide will provide you with practical steps and insights to help you kickstart your career in broadcast TV and film. Understanding the Industry Lan

Dom Robinson
Jul 94 min read


Top Tips for Aspiring Filmmakers Under 30
Filmmaking is an art form that combines creativity, technical skill, and storytelling. For aspiring filmmakers under 30, the journey can be both exhilarating and daunting. With the rise of digital technology and platforms, there has never been a better time to break into the industry. However, navigating the complexities of filmmaking requires guidance and insight. In this post, we will explore essential tips that can help you carve your path in the world of film. Understand

Dom Robinson
Jul 95 min read


Navigating the Broadcast Industry: A Guide for Beginners
The broadcast industry is a dynamic and ever-evolving field that captivates millions around the globe. Whether you dream of becoming a television producer, a radio host, or a behind-the-scenes technician, understanding the intricacies of this industry is essential for success. This guide aims to provide beginners with a comprehensive overview of the broadcast industry, covering key aspects such as the different types of broadcasting, essential skills, and career paths. Unders

Dom Robinson
Jul 94 min read
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